Pharrell’s Big Hat Moment and the Long Shadow of Vivienne Westwood

Pharrell’s Big Hat Moment and the Long Shadow of Vivienne Westwood

In 2014, Pharrell Williams walked onto the Grammy stage wearing an oversized felt hat that instantly became a viral sensation. But behind the memes and fast-food chain jokes was a story decades in the making, one that began with Vivienne Westwood’s radical 1982 Nostalgia of Mud collection, passed through Malcolm McLaren’s hip-hop collaborations, and found new life in Pharrell’s homage to street culture and avant-garde fashion.