Maintaining your hat is easier and more effective with the right tools. A soft-bristled hat brush removes dust and surface particles; use it with the grain of the felt, counterclockwise on the crown, clockwise on the brim. For lint, pet hair, or small debris, a quality lint roller is useful. Press a sheet into recessed areas like the base of the crown to remove buildup.

A dry hat sponge can lift smudges, loose fibers, and makeup marks without damaging the felt. Use one sponge for light hats and another for dark hats to prevent color transfer. For reinforcing shape and structure, a light application of hat stiffener spray may be used; always brush or sponge the hat first, mist sparingly from 8–10 inches away, and allow the hat to dry fully before wearing.

The sweatband should be cleaned periodically. A soft toothbrush with mild soap and water can remove accumulated oils or makeup. Scrub gently, blot with a clean cloth, and let the band air dry completely before storing.

Felt is highly responsive to steam, making reshaping straightforward. A steamer is the preferred tool: apply steam to the affected section until the felt softens, then shape by hand, palms for larger surfaces, fingertips for finer adjustments. Allow the hat to cool fully before wearing.

If a steamer is unavailable, steam from a boiling kettle or pot can be used, keeping the hat at least twelve inches above the source to avoid over-saturation.

When working with upturned brims, begin with the flat area near the crown before shaping the turned edge. Apply steam evenly and adjust gradually to maintain symmetry.

Straw requires a different approach than felt. Avoid exposure to high heat or humidity, as this can weaken the fibers. Dust can be removed with a soft brush or clean, dry cloth. For deeper cleaning, lightly dampen a cloth with water and gently wipe the surface, never soak straw hats, as this can cause warping or brittleness.

When not in use, store straw hats in a cool, dry place and avoid prolonged exposure to direct sunlight, which can cause fading and fiber breakdown.

Proper storage preserves shape and extends the life of your hat. Hats should be stored upside down on their crown or on a wide-based hat stand to prevent the brim from flattening. Avoid narrow hooks or nails that can distort the shape.

For dust protection, store hats in cotton bags or hard-sided hat boxes. These are particularly important for long-term storage. If stacking hats, ensure they are of similar shapes and sizes, and do not place heavy items on top.

A dedicated hat travel case offers the most reliable protection. If one is not available, fill the crown with socks or soft clothing to support the shape, then place the hat in a secure area of luggage where it will not be crushed.

When multiple hats must be transported, travel cases designed for stacking two to three hats can prevent damage and make transport more efficient.

Conduct light cleaning regularly to prevent dirt and oils from becoming embedded. Periodically assess the shape and make adjustments with steam as needed. For extensive cleaning, major reshaping, or repairs, consult a professional hatter with experience in the specific material of your hat.

For further assistance or referrals to professional care services, contact maker@hitmakerhat.com.